Brand Identities
What is Brand Identity?

It is the Gave first impression to the consumer when the consumer thinks about your Brand or Product? Brand identity is the total proposal that an organization makes to consumers. It play vital role in "how you want the consumer to perceive your brand?"

It is the aggregation of what the organization is doing? It explains an organizations mission, personality, promise and competitive

What is Brand Identity and Brand Image?
Brand Identity

Brand identity is something that how a company wants the consumer to perceive its product or identity. The outside appearance of a brand is also called brand identity. The name of the company, trademark, logo, visual appearance, events and communication will play a major role in brand identity.

Brand identity is deliberately shaped up by the company and reflects how the administrator wants the consumer to perceive the brand and through the brand identity, sometimes the name of the company or organization and the product or service can be uplifted.

Brand identity is crucial as far as consumers purchase is concern, because brand identity is directly proportional to the increase in the sale of the product. The brand identity is created and maintained by the owner with the help of exclusive wing in every big organization. The importance of brand identity is not just to create a picture, using the identity increase the product sales of the obvious aim.

Brand Image

The legal term used to denote the brand is trademark. The name, by line, design, and color combination will define a brand. Perhaps, brand is synonymous with one item, a group of items, or all items from that seller.

Brand image is nothing but what the consumers' image about a brand. It is defined as unique set of associations of the consumer regarding a brand. It is also can be said as bundle of beliefs of customers' on a specific brand. It says the consumers' clear perceptions and ideas about a product.

Brand image shows about an organization's character and a brand's emotional and rational image in the market. It is not created in a single day or by a single event. It is created in the minds of consumers from all possible sources using a systematic procedure, to create overall impression about a brand or product in a planned time frame and with the group of experts working to achieve it.

The small organizations cannot afford to employ an expert group to create brand image. In that case, they outsource their work to an expert group. We are specialized in this area and that is why many clients prefer us.

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